ListenFirst Digital Engagement Rating (DER)™
 
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LISTENFIRST DIGITAL ENGAGEMENT RATING (DER) TM

The ListenFirst Digital Engagement Rating (DER)™ is a measurement standard for digital consumer engagement with brands. By aggregating engagement data across the most critical and widely trafficked digital platforms, ListenFirst DER™ empowers marketers, advertisers, agencies, researchers, and sales teams with an independent tool to assess the level of consumer engagement being generated by leading consumer brands.
The ListenFirst Digital Engagement Index (DEI) provides an industry average of the ListenFirst Digital Engagement Ratings among the top 500 brands as identified in the Redbooks 500. The DEI serves the same function in the marketing world as the S&P 500 does in the financial world: to provide a perspective on how the market is trending, while giving brands a reference point on how they are performing relative to the market as a whole.
The ListenFirst DEI appears in MediaPost’s Social Media Insider Newsletter daily.
LEADERBOARD
  • Monday January 6, 2017
  • Sunday February 12, 2017
RANK BRAND
  • % CHANGE
1 poster NFL
67,426,494
+ 55.31%
2 poster NBA
39,029,852
- 8.09%
3 poster T-Mobile
35,985,854
+ 266.57%
4 poster Lego
32,043,974
+ 5.31%
5 poster Netflix
29,866,134
+ 467.78%
6 poster Hyundai
23,838,760
+ 1325.38%
7 poster Kia
17,793,408
+ 217.43%
8 poster Coca-Cola
16,801,461
+ 39.88%
9 poster IKEA
16,676,421
+ 474.13%
10 poster Nintendo
14,105,306
+ 54.44%
Where Is Your
Brand Tracking?
lightbulb
See where you fall in
the mix.
PARTNERS mediapost redbooks
service-bar service-bar
DATA CHANNELS
  • facebook
  • twitter
  • instagram
  • tumblr
  • youtube
  • googleplus
  • wikipedia
INDEX GRAPH
192,177
trend
LFM DIGITAL ENGAGEMENT INDEX
+41,697 (+27.71%)
index graph

METHODOLOGY

The Digital Engagement Index (DEI) is a benchmark for digital consumer engagement with brands. The index tracks the Redbooks 500, which is comprised of top brands based on weightings of brand revenue, advertising spend and social media engagement. The index is computed daily, as a simple arithmetic average of the daily ListenFirst Digital Engagement Rating (DER)™ across all Redbooks 500 brands.
The ListenFirst Digital Engagement Rating (DER)™ is a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all brand pages (which provides a proxy for organic search volume).

INSIGHTS

After weeks of bouncing between spots #4 and #5, The Walking Dead took the number 1 spot after their season 4 finale. Tons of finale-day chatter around the Hashtag #TWD helped them work their way to the top.
After a nine season run, How I Met Your Mother said goodbye this week. Fans curious about what was happening around the finale boosted organic search volume higher than it had been all season, helping the show snag #2.
The Tonight Show Starring Jimmy Fallon has been in the top five since Jay Leno’s leave in mid-February. YouTube views of his interview with January Jones kept fans intrigued after the original airdate; the video is his most watched YouTube clip to date.