ListenFirst Digital Engagement Rating (DER)™ - Soccer Clubs
 
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LISTENFIRST DIGITAL ENGAGEMENT RATING (DER) TM - SOCCER CLUBS

The ListenFirst Digital Engagement Rating™ (DER) for Soccer Clubs is a measurement standard for digital fan engagement across the global landscape of soccer franchises. By aggregating engagement data across the most critical and widely trafficked digital platforms, ListenFirst DER™ empowers the spectrum of stakeholders, from front-office executives to sponsors, with an independent tool to assess the level of fan engagement generated by the leading franchises.
ListenFirst has partnered with Bleacher Report to publish a Weekly Top 10 and Trending Leaderboards, comprised of the top global soccer clubs. Fan Engagement - through owned, earned, and organic metrics - is measured daily across the following data sources: Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia, and YouTube.
LEADERBOARD
  • TUESDAY JUNE 28, 2016
  • MONDAY JULY 4, 2016
RANK CLUB
  • % CHANGE
1 poster F.C. Barcelona
21,104
1
trend
2 poster Manchester United F.C.
15,750
2
trend
3 poster Real Madrid C.F.
10,292
2
trend
4 poster F.C. Bayern Munich
6,208
4
trend
5 poster Liverpool F.C.
4,632
8
trend
6 poster Juventus
4,358
9
trend
7 poster Arsenal
4,213
5
trend
8 poster Manchester City
3,894
10
trend
9 poster Chelsea
2,972
7
trend
10 poster Galatasaray
2,972
9
trend
Where Is Your
Franchise Tracking?
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See where you fall in
the mix.
PARTNERS bleacher report
service-bar service-bar
DATA CHANNELS
  • facebook
  • twitter
  • instagram
  • tumblr
  • youtube
  • googleplus
  • wikipedia
CLUB
  • % CHANGE
poster R.S.C. Anderlecht
165
322%
poster Celtic F.C.
309
158%
poster APOEL F.C.
71
121%

METHODOLOGY

The ListenFirst Digital Engagement Rating (DER)™ is a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all brand pages (which provides a proxy for organic search volume).