ListenFirst Digital Audience Rating (DAR)™ - Film
 
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LISTENFIRST DIGITAL AUDIENCE RATING (DAR) TM - FILM

The ListenFirst Digital Audience Rating (DAR)™ for Film is a measurement standard for digital audience engagement. DAR™ - Film affords valuable information to complement traditional tracking/research as well as to adjust and optimize marketing strategies for maximizing box office returns.
ListenFirst has partnered with Variety to publish a weekly top 5 comprised of all US Domestic Films with a commercial theatrical release. Fan Engagement - through owned, earned, and organic metrics - is measured daily across the following data sources: Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia, and YouTube.
While festival films and releases without commercial theatrical distribution are excluded from the below ranking, they are indeed eligible to be rated daily and available to subscribers.
  • WEDNESDAY MAY 25, 2015
  • TUESDAY MAY 31, 2016
RANK FILM RATING (000)
1 poster Beauty and the Beast
7,032
-
trend
2 poster X-Men: Apocalypse
6,138
2
trend
3 poster Teenage Mutant Ninja Turtles: Out of the Shadows
5,763
-
trend
4 poster Star Trek Beyond
4,484
-
trend
5 poster The Angry Birds Movie
4,090
-
trend
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DATA CHANNELS
  • facebook
  • googleplus
  • instagram
  • tumblr
  • twitter
  • wikipedia
  • youtube
FILM
  • % CHANGE
poster Beauty and the Beast
7,032
33,876%
poster Thor: Ragnarok
595
3,447%
poster Star Trek Beyond
4,484
3,100%
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METHODOLOGY

The ListenFirst Digital Audience Rating (DAR)™ for Film is a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all film pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from distributors. Only hashtags where conversation can be isolated to a specific film are included in the rating.
The Variety Weekly Top 5 and Trending leaderboards for film represent the 7-day (Wednesday - Tuesday) sum total of DAR™ - Film for all US Domestic Films that have been publicly announced and slated for a commercial theatrical release. Films are rated daily from initial public announcement through 4 weeks post home entertainment street date. Festival films and other films not slated for a commercial theatrical release are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Trending leaderboard surfaces the three films that tracked the largest relative growth in DAR™ - Film (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR™ - Film.
ListenFirst monitors the official digital account owned by the film on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a film's digital presence is monitored; for platforms that support regional profiles like Facebook, the "Global" profile is considered the U.S. profile. Only profiles that can be attributed to the specific film contribute to the rating (i.e. engagements that happen on the profile facebook.com/ArgoMovie are tracked, while engagements that happen on facebook.com/WarnerBrosPictures are not). For YouTube, in addition to any film-specific presence, content related to the film in question that originated on the parent company’s official YouTube channel is considered.

INSIGHTS

After weeks of bouncing between spots #4 and #5, The Walking Dead took the number 1 spot after their season 4 finale. Tons of finale-day chatter around the Hashtag #TWD helped them work their way to the top.
After a nine season run, How I Met Your Mother said goodbye this week. Fans curious about what was happening around the finale boosted organic search volume higher than it had been all season, helping the show snag #2.
The Tonight Show Starring Jimmy Fallon has been in the top five since Jay Leno’s leave in mid-February. YouTube views of his interview with January Jones kept fans intrigued after the original airdate; the video is his most watched YouTube clip to date.